The Fan Loyalty & Payments Platform for Sports
Innovative loyalty programs, digital payment solutions, mobile apps, and fan engagement tools built to boost revenues and fan turn out.
Book a Demo
Innovative loyalty programs, digital payment solutions, mobile apps, and fan engagement tools built to boost revenues and fan turn out.
Book a DemoFrom NFL teams to small colleges and sports venues, Fanmaker is known for being responsive, flexible, and deeply invested in partner success.
Partner Retention
“I don't think the Fanmaker team ever said no to anything we asked for in potential development.” — Eugene Leontyev
College Sports105
MLB & MiLB57
NBA7
NFL6
NHL5Intelligent Rewards
Fanmaker enables teams to recognize and reward the behaviors that matter most. Drive attendance through challenges, streaks, and punch card–style promotions designed to bring fans back to more games and keep them engaged with your app throughout the season.
Live integrations with all major ticketing providers and 13+ point-of-sale systems allow teams to track fan spending across tickets, concessions, and merchandise, helping de-anonymize in-venue purchases and build promotions that increase spend. Loyalty members typically spend 12–15% more than non-members. Credit card linking extends loyalty beyond the venue, enabling teams to reward purchases with sponsors and partner businesses.
Intelligent segmentation allows teams to tailor promotions, discounts, and rewards based on each fan's activity history and relationship with the team—turning everyday fan behavior into measurable engagement, new sponsorship opportunities, and long-term loyalty. Every interaction generates valuable fan insight, with data flowing directly into your data warehouse or CRM, ready for action.
Powerful Options. No Lock-In.
Fanmaker integrates with 13+ point-of-sale systems, giving venues the flexibility to operate multiple POS platforms in the same building and the freedom to migrate between systems without vendor lock-in. The platform gives teams complete control over stored value and fan offers across the venue, supporting mobile wallet, loaded tickets, gift cards, and vouchers at the register, while season ticket holder discounts, coupons, and rewards can all be applied in the same transaction with a single scan.
Credit card linking creates a "Starbucks-style" experience within the Fanmaker mobile wallet, allowing fans to automatically earn rewards and redeem offers when they pay with their card, with options to bonus specific bank sponsor cards. Live analytics dashboards and open data integrations ensure every transaction flows into your data warehouse, CRM, and analytics systems in real time.
"We have worked with Fanmaker since the inception of our Fan Loyalty Program, PBRewards. The Fanmaker team is both innovative and fantastic to work with. Managing and growing a member database that is 200,000+ strong would not be possible without their technology, innovation, and support."
Lisa Merrick"Chiefs Kingdom Rewards allows us to offer 'money can't buy' opportunities and experiences to Chiefs fans from all over the country, whether that's for a Season Ticket Member participating in our pregame ceremonies as the teams take the field, or a fan living 2,000 miles away winning a Patrick Mahomes signed jersey."
Ty Fowler"We've been working with Fanmaker for more than 10 years and truly appreciate their ingenuity and cutting-edge product features — they truly are the industry leader in sports loyalty."
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Lindsay RutledgePartners. Results. Stories.
